What is Digital Experience Monitoring?
Digital experience monitoring is all about the end user’s satisfaction when using your site or service. From the initial request to the final post, if you haven’t streamlined your end-user experience for function and speed you’re losing customers, revenue, and reputation. Digital Experience Monitoring provides real insights into the performance and function of your website or service.
The Internet grows more complex every day as more sites and services become more interconnected, and the Internet of Things grows exponentially. With the continued growth and expansion of the Internet, keeping the digital experience in check becomes more complicated. That’s where planning your Digital Experience Monitoring strategy becomes vital for brands that care about their users’ experiences.
Let’s take a moment to consider the users to whom we keep referring. The term User Experience or UX has been around a while, but you will notice DEM refers to “Digital Experience” not “User Experience.” UX is all about the human user while DEM acknowledges all of a system’s users. Besides people, the user pool also includes other devices and software that may not have a human component at all. The Internet of Things brings an entirely different set of users that communicate over the Internet, for example, automobiles, appliances, software systems, and smart homes. The systems that communicate with these devices require fast, trustworthy experiences as well.